We’re honored to be naming all the global products for Provivi. Jane Goodall explains:
The most common mistake in naming is choosing a name that gets lost in the sea of competitive sound alikes. We’ve cobbled together a list of clothing brand names that contain the word “Bay”, with a few “Harbor” names thrown in for spice.
This mistake is easily avoided by creating a Competitive Taxonomy prior to naming:
St. John’s Bay
..until you dig down through the thick permafrost of the Canadian zeitgeist and discover a Canadian named Frank Plomp was one of the inventors of the garbage bag. Notably, via Wikipedia: ‘In a special on CBC television, the green garbage bag ranked 36th among the top 50 Canadian inventions.” 36th is indeed surprising, we’d have thought it ranked in the top 10.