The job was to find a name that worked with the ideas of mother-child connection, core strengthening and Buddhism.
There is only word one word that pulls all three ideas together: Navel.
And it had to be a single-word name available to trademark – no small feat in the crowded clothing category.
The most common mistake in naming is choosing a name that gets lost in the sea of competitive sound alikes. We’ve cobbled together a list of clothing brand names that contain the word “Bay”, with a few “Harbor” names thrown in for spice.
“Harbor Bay” wins the coveted Gold Ridicule for including both words.
St. John’s Bay
[ More posts about company names | More blogs about company names ]
You’d be surprised. Most are descriptive, others are simply named after the founders. Some spent a few moments with a thesaurus, naming themselves Metaphor, Lexicon, Catchword, Idiom, etc.
Those from the Obfuscating School of Naming cobbled together a string of letters based upon languages their target audience doesn’t speak – perhaps just because they could get the dot com: Nomenon, Nomina, Nomino, Tanj, Zinzin, Cintara, et al.
The full list of Naming Agency names resides here, humanely caged for your viewing pleasure.