Lost at sea

sea-molds-vintage-june-1950 The most common mistake in naming is choosing a name that gets lost in the sea of competitive sound alikes. We’ve cobbled together a list of clothing brand names that contain the word “Bay”, with a few “Harbor” names thrown in for spice.

“Harbor Bay” wins the coveted Gold Ridicule for including both words.

Aqua Bay
Back Bay
Baja Bay
Banana Bay
Bantry Bay
Bay City
Bay Reef
Bay Trading
Beach Bay
Bermuda Bay
Bikini Bay
Billion Bay
Bimini Bay
Blackwater Bay
Blubay
Brittany Bay
Buckley Bay
Buffalo Bay
Burk’s Bay
Capstan Bay
Chileno Bay
Coral Bay
Eastbay
Eccobay
Emerald Bay
English Bay
Falcon Bay
Ginger Bay
Hampton Bay
Harbor Bay
Highland Bay
Inner Harbor
Jamaica Bay
Kahuna Bay
Kips Bay
Kylani Bay
Latigo Bay
Lawton Harbor
Lunada Bay
Madison Bay
Mango Bay
Marino Bay
Mission Bay
Misty Harbor
Monterey Bay
Moonlight Bay
Orca Bay
Paradise Bay
Parrot Bay
Peppermint Bay
Peregrine Bay
Sag Harbor
Solar Bay
South Bay
St. John’s Bay
Sterling Bay
SunBay
Thornton Bay
Thunder Bay
Union Bay
Victoria Bay
Willow Bay
Yucatan Bay

[ More posts about | More blogs about company names ]

What Names Have “Naming Experts” Given To Their Own Naming Agencies?

You’d be surprised. Most are descriptive, others are simply named after the founders. Some spent a few moments with a thesaurus, naming themselves Metaphor, Lexicon, Catchword, Idiom, etc.

Those from the Obfuscating School of Naming cobbled together a string of letters based upon languages their target audience doesn’t speak – perhaps just because they could get the dot com: Nomenon, Nomina, Nomino, Tanj, Zinzin, Cintara, et al.

The full list of Naming Agency names resides here, humanely caged for your viewing pleasure.

keep-calm-and-lead-by-example-2

Igor’s CEO on NY1

July 30, 2015

How One Man Helped Name Many of Today’s Popular Travel Brands

By Valarie D’Elia

 

Screen Shot 2015-07-30 at 7.00.35 PM

One man’s agency is behind the names of many popular travel brands. Time Warner Cable News’ Valarie D’Elia filed the following Travel with Val report.

Vegas hotels with names such as Wynn, Aria and the Signature at MGM Grand come from a partnership with the creative mind of Steve Manning. He is the founder of Igor Naming Agency, a 13-year-old business in Marin County, California.

“You’ve got to do something that taps into people’s brains and makes sense, and makes them sort of say, ‘Oh yeah, I get it,'” Manning says.

Sure, naming the Wynn hotel after the owner might seem like a no-brainer.

“He really signed the hotel, sort of like an artist would sign a work of art,” Manning says.

He got into the name game not long after a stint at the Travel Channel, so he knows the territory.

“Northwest, Southwest, United, American – those are all really the same types of names. They’re just moving a few key words around,” Manning says. “Until somebody comes along and names something Virgin, and suddenly that’s a different game.”

Manning usually presents 45 names to a client before one sticks, so he knows how tricky the process can be.

“Somebody’s going to raise their hand and say, ‘What if we have an accident? The headline will read JetBlue-up.’ It takes them a while to realize that people won’t associate car theft with Hotwire, nor do people think that the pilots at Virgin are inexperienced,” he says. “But that’s people’s gut reaction when they try to name something and you have to help them get over that fear.”

And that in-flight wireless at our fingertips? Yep, Manning named it originally for Richard Branson.

“You know the name GoGo worked with the Virgin brand, like go-go dancers – plus it’s on the go and it’s kind of fun and exciting,” Manning says. “But also, once it starts going on the other aircrafts, you don’t think of Virgin.”