Landorian Logic

With the unrelenting consistency of a Borscht Belt comic, naming and branding parody site Landor continues to go for laughs with a well worn schtick:

We developed the name Centravis to communicate the brand’s positioning as “the best of both worlds” and a balance between East and West

They’ll be here all week. Try the eel!

BlandorSays Blandor the Imponderable: That’s nothing. I remember when Fannie Brice, Paul Whiteman, George Jessel, Sophie Tucker and I first got into the name trade. We were all playing a two week gig in the Sour Cream Sierras when Sophie turns to Fannie and says:

” The new name, Enactus, was initially inspired by the idea of compounding “Entrepreneurial Action,” but it was created to transcend those roots and encompass the strong emotion that the brand evokes. The name encapsulates the intricate balance between youthful energy and a sophisticated stature that defines the organization. Enactus works as a call to action—it is an invitation to students to put their skills and education into action, and it is an inspiration for the socially responsible leaders of today to help cultivate the socially responsible leaders of tomorrow.”

Everybody plotzed!

More of Blandor’s rants here.

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