Top secret Landor naming process document revealed

“Insert the proprietary Landor Naming Process Tool into the anal canal and twist until it grabs the membrane. Continue twisting another half turn, then steadily pull the proprietary Landor Naming Process Tool out of the canal. Extract 10 inches of membrane, tie the membrane off and cut.”

As with any process, the only true measure of success is what comes out the other end.

Says Blandor the Imponderable: “Oh deer! Perhaps I should butt out….No! My auricular has been opened, laid bare for all to observe! This time, no amount of blandiloquence will assuage this insolent corporate sabotage! And furthermore, we use a much larger mammal in our current work”