More and more retailers are opening on Thanksgiving with some notable exceptions like Nordstrom and BJs. This has wide ranging implication for brands and their perceived image and relationship with customers. In the social era you share your brand with customers and people have become media; they can be your biggest advocates or detractors. On Nov. 26, King Fish CEO Cam Brown went on FOX 25 in Boston to discuss the implications for both retailers and consumers.
The marketing geniuses at Neutrogena, realizing how crowded the women’s skin care product sector is, have been selling vibrators. But not just any vibrator, a vibrator that a woman can, with head held high, take through airport security, buy at the drugstore, and leave in plain sight for the kids to find. Brilliant.
It’s the Neutrogena Wave, a sex toy with plausible deniability built-in.
Here’s to wiggle room:
Too funny. A parody of the corporate creative process.
“What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta”
“Insert the proprietary Landor Naming Process Tool into the anal canal and twist until it grabs the membrane. Continue twisting another half turn, then steadily pull the proprietary Landor Naming Process Tool out of the canal. Extract 10 inches of membrane, tie the membrane off and cut.”
As with any process, the only true measure of success is what comes out the other end.
|Says Blandor the Imponderable: “Oh deer! Perhaps I should butt out….No! My auricular has been opened, laid bare for all to observe! This time, no amount of blandiloquence will assuage this insolent corporate sabotage! And furthermore, we use a much larger mammal in our current work”|
It was tense.