Nokia launches Luna, named by Igor

Nokia demonstrated a change in brand strategy today, releasing a new phone in the U.S. and Europe that has a name and not just a model number. And, yeah, we named it. For around $800, a Nokia Luna can be yours. Via About.com:

Nokia just announced the Nokia 8600 Luna, a slider luxury phone with a shell made of smoked glass. For example, the keypad is visible through the protective cover but only reveals when you slide it up.

Named after Luna, “the goddess of moonlight, which was often represented by the Romans as a mysteriously captivating beauty encircled in a soft, yet radiant light”, the Nokia 8600 Luna will also include a 2-megapixel camera, a mini USB port and quad-band worldwide roaming.

nokia luna

And from MobileTechReview:

Building upon a tradition of crafting its most unique and prestigious phones from trend-setting materials like chrome, stainless steel and titanium, Nokia today unveiled the Nokia 8600 Luna, which has been precision engineered from the same material that has inspired both artists and craftsmen for centuries- glass.

The melding of nearly opaque smoked glass with unique, soft-touch stainless steel makes the Nokia 8600 Luna as enchanting to behold as it is a joy to touch. Adding to its mysterious allure, a gentle keypad illumination pulsates from beneath the glass case while the phone awaits a call. Combined with the warmth of its glass and stainless steel body, this “heartbeat” transforms the Nokia 8600 Luna from an inanimate object into a trusted companion with an organic, virtually alive form. When a call does beckon, the signature slide movement is carefully balanced to smoothly raise the ergonomic keypad from within its glass cocoon.

The balance of aesthetics and ergonomics found in the design of the Nokia 8600 Luna continues in its well thought out feature set. Nokia’s first use of a single micro-USB port not only allows for a streamlined design free of extraneous indentations, it allows owners to streamline common activities – like charging, audio and data connectivity – into a single connection. Quad-band GSM support also allows owners to easily stay connected while they are on the road, while the large, bright display is perfect for sharing images captured with the 2 megapixel camera.

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Another Brick at The Wall

Igor’s Senior Brand Strategist Andy Valvur is pictured below in China.

He’s on a quest to find a Sifu who will help refine his already well-honed skills in The Immobile Arts.

Here he takes a lesson from The Great Wall.

Additionally, Andy is the organizer of The Global Scavenger Hunt, a convoluted tax dodge.

Via The San Francisco Examiner:

The organizer of The Global Scavenger Hunt, a race around the world that begins in San Francisco on Friday, is tight-lipped about the countries and challenges that await 15 two-person teams raising money for charity during the three-week competition. Valvur, 53, won a similar race in 1989. He works as a branding manager in San Francisco and writes for CNN’s humor blog, Capitol Punishment.

After winning the 1989 race, why did you decide to stay involved?
Who is not going to enjoy trips around the world? I also like watching people come back in and say, “Did you see? Did you go there?” when they discover something new. The thrill of discovery that you turned somebody on to something new is really cool.

How is The Global Scavenger Hunt different from “The Amazing Race”?
In “The Amazing Race,” you have to get from one country to another and have to scramble to the airport. This doesn’t have that craziness — it’s pretty fast-paced, but the challenges start and end in the same city — then we all travel together to the next location.

What traits make for winners in The Global Scavenger Hunt? You got to be quick on your feet, and you have to be able to look at a town and figure out the local transportation system really quick. It’s a lot of map reading and time management.

Why did you think this race should raise money for charities instead of offering a big monetary prize to winners? Instead of ugly Americans running around the world, you’re traveling and at the same time giving a little bit back. We’ve had such a bad reputation in the world — it’s a tiny measure of repairing some of the damage.

And he has done a lot of damage.

There’s a new hotel name coming to the Chicago skyline

The corner of State and Lake will soon be home to Chicago’s newest luxury hotel, and it sports a very unusual name.

In other Igor naming news, our first national television network name launched last week- there are two more in the pipe so stay tuned.

Meanwhile, over on the seedy side of town, the good folks at Landor launched their corporate HQ webcam today, where it’s just another day at the orifice. Enjoy:

It started with a little kiss…

Honey Dipped, Nudies, In The Raw, Hot and Sassy, and Buttered Up are all product names, but they’re not from Frederick’s Of Hollywood. These product names are all part of Sunkist’s new Almond Munchies brand and are all playing off the “Kist” in Sunkist. But why has Sunkist taken this bold step beyond first base? Perhaps they are playing catch-up with Planters, the company that first broke from the wholesome, family values-based product nomenclature long surrounding the nut sector with this outrageous product name.