125k per word

From the Baltimore Business Journal:

Though they weren’t invited to “Get In On It” themselves, many Baltimore advertising experts are keen on the city’s new slogan to be unveiled on Wednesday at the Hippodrome.

“Get In On It” is the city’s new tagline developed by San Francisco’s Landor Associates on behalf of the Baltimore Area Convention and Visitors Association. The nine-month, $500,000 branding campaign was met with resistance from some members of the Baltimore advertising community who thought a local agency ought to have been selected to craft the campaign.

Though some advertising executives said that a hasty reading of the tagline might make it easily confused with an invitation to “Get It On,” many thought the slogan was provocative.

Yes, “Get it on” would have been provocative, but then the slogan would have cost 167k per word, which was more than Baltimore had budgeted.

BlandorSays Blandor the Imponderable: “B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!, B’more!”

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