The Best Company & Product Names Require The Least Advertising.
They Are Advertisements.
Great names are a powerful force in the branding, marketing and advertising campaigns of the companies they work for. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers.
A powerful name is the result of a powerful positioning strategy.
The key is to find a fresh way into the hearts and minds of your customers, redefine and own the conversation in your industry, and engage people on as many levels as possible.